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Dana Point

City Markets Dana Point

Reasons to Invest in Dana Point Apartment Market -


Dana Point is a medium-sized coastal city (i.e. on the ocean, a bay, or inlet) located in the state of California. With a population of 33,730 people and six constituent neighborhoods, Dana Point is the 231st largest community in California.

Dana Point home prices are not only among the most expensive in California, but Dana Point real estate also consistently ranks among the most expensive in America.

Dana Point is a decidedly white-collar city, with fully 87.60% of the workforce employed in white-collar jobs, well above the national average. Overall, Dana Point is a city of sales and office workers, professionals, and managers. There are especially a lot of people living in Dana Point who work in management occupations (16.68%), sales jobs (15.57%), and office and administrative support (9.09%).

Of important note, Dana Point is also a city of artists. Dana Point has more artists, designers and people working in media than 90% of the communities in America. This concentration of artists helps shape Dana Point’s character.

Also of interest is that Dana Point has more people living here who work in computers and math than 95% of the places in the US.

A relatively large number of people in Dana Point telecommute to their jobs. Overall, about 13.25% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Dana Point is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Such areas are often places that visitors and locals go for waterfront activities or taking in the scenery.

If knowledge is power, Dana Point is a pretty powerful place. 50.60% of the adults in Dana Point have earned a 4-year college degree, masters degree, MD, law degree, or even PhD. Compare that to the national average of 21.84% for all cities and towns.

The per capita income in Dana Point in 2010 was $61,281, which is wealthy relative to California and the nation. This equates to an annual income of $245,124 for a family of four. However, Dana Point contains both very wealthy and poor people as well.

Dana Point is a very ethnically-diverse city. The people who call Dana Point home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Dana Point residents report their race to be White, followed by Asian. Dana Point also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 17.72% of the city’s residents. Important ancestries of people in Dana Point include German, Irish, English, Italian, and French.

The most common language spoken in Dana Point is English. Other important languages spoken here include Spanish and German/Yiddish.


With 33,730 people, 14,561 houses or apartments, and a median cost of homes of $986,668, Dana Point house prices are not only among the most expensive in California, Dana Point real estate also is some of the most expensive in all of America.

Single-family detached homes are the single most common housing type in Dana Point, accounting for 53.72% of the city's housing units. Other types of housing that are prevalent in Dana Point include duplexes, homes converted to apartments or other small apartment buildings ( 16.29%), large apartment complexes or high rise apartments ( 15.89%), and a few row houses and other attached homes ( 12.78%).

The most prevalent building size and type in Dana Point are three and four bedroom dwellings, chiefly found in single-family detached homes. The city has a mixture of owners and renters, with 61.09% owning and 38.91% renting.

There is a lot of housing in Dana Point built from 1970 to 1999 so parts of town may have that "Brady Bunch" look of homes popular in the '70s and early '80s, although some of these houses were built up through the early '90s as well. There is also a lot of housing in Dana Point built between 1940-1969 ( 24.66%). A lesser amount of the housing stock also hails from between 2000 and later ( 5.30%).

Vacant housing appears to be an issue in Dana Point. Fully 15.91% of the housing stock is classified as vacant. Left unchecked, vacant Dana Point homes and apartments can be a drag on the real estate market, holding Dana Point real estate prices below levels they could achieve if vacant housing was absorbed into the market and became occupied. Housing vacancy rates are a useful measure to consider, along with other things, if you are a home buyer or a real estate investor.


In the last 10 years, Dana Point has experienced some of the highest home appreciation rates of any community in the nation. Dana Point real estate appreciated 55.20% over the last ten years, which is an average annual home appreciation rate of 4.49%, putting Dana Point in the top 20% nationally for real estate appreciation. If you are a home buyer or real estate investor, Dana Point definitely has a track record of being one of the best long term real estate investments in America through the last ten years.

Over the last year, Dana Point appreciation rates have trailed the rest of the nation. In the last twelve months, Dana Point's appreciation rate has been 3.13%, which is lower than appreciation rates in most communities in America. In the latest quarter, NeighborhoodScout's data show that house appreciation rates in Dana Point were at 1.28%, which equates to an annual appreciation rate of 5.23%.

Relative to California, our data show that Dana Point's latest annual appreciation rate is lower than 60% of the other cities and towns in California.

One very important thing to keep in mind is that these are average appreciation rates for the city. Individual neighborhoods within Dana Point differ in their investment potential, sometimes by a great deal. Fortunately, you can use NeighborhoodScout to pinpoint the exact neighborhoods in Dana Point - or in any city or town - that have the best track record of real estate appreciation, by the latest quarter, the last year, 2 years, 5 years, 10 years, or even since 2000, to assist you in making the best Dana Point real estate investment or home purchase decisions.

Helpful Links

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Search Dana Point Apartments For Sale

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Get City Data For Dana Point -
Get City Data For Dana Point

Review information, statistics and demographics for Dana Point before you invest.

Dana Point Rental Statistics -
Dana Point Rental Statistics

View rent trends in Dana Point before you invest. Find out what the market rents for the area are. You can also give us a call and we can do a rental survey of the area for you.

Maximizing Income and Value -
Maximizing Income and Value

Mike Lembeck and RE/MAX Commercial specializes in adding value and achieving excellent returns for its investors through strategic acquisitions and property repositioning, including renovation, leasing, and management improvements.

Reasons To Invest

  • Increasing Rental Demand
  • Population Growth
  • Growing Job Market
  • Coastline and Beach Areas
  • Popular Tourist Destination

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