Seller/Investor Program: Sale By Auction Program

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RE/MAX Commercial Auctions exclusively provides RE/MAX clients worldwide with a commercial property marketing program that is transparent, fair, and highly competitive. Properties in our auctions are provided undeniable exposure and achieve unparalleled results.

The RE/MAX Commercial Auctions program is powered by FRE (Future of Real Estate) technology. FRE has over 40 years of auction marketing experience and the last 20+ years have been 100% online.

WHY SELL AT AN AUCTION?

FAST

Quick Sale — Often Less than 45 Days
Real-time Analytics Dashboard
Regular Status Reports & Updates

FOCUSED

Stand Out in a Crowded Market
Highly-Targeted Advertising
Dedicated Property Page w/ Docs

FAIR

You Define the Deal Structure
Bid Extensions Maximize Value
No Shill/Fake Bidding EVER

ONE PLATFORM — TWO SOLUTIONS

Classic Auction

Simple, Fast and Efficient

A traditional auction offers a deadline date for the auction, a minimum bid amount to begin the auction and buyers choose the amount they wish to bid.

Key Features of Classic Auction:

- Date certain for sale
- Quick Sale – less than 90 days start to close
- High bid delivers a real-time appraisal
- Last Call bidding to maximize sale value

AUCTION PLUS

For More Complex Transactions

Offers all the benefits of a Classic Auction but permits buyers to include contingencies along with their bid.

Key Features of Auction Plus:

- Best for high value properties
- Deepens the pool of potential buyers
- Flexibility to accept the bid that is best for you
- Best & Final for maximum bidder engagement

WHY BUY AT AN AUCTION?

STRATEGY

Comprehensive Due Diligence
Contingencies Allowed
Quickly Find Assets

INTEGRITY

Safe, Secure Downloads
No Shill/Fake Bidding
No Surprises

CONCIERGE

Personalized Service
Detailed Property Information
Submit Offers Easily

A BETTER WAY TO BUY REAL ESTATE

SMARTER BUYING

Online auctions allow buyers to track their competition in real time and place bids at a time of their choice from anywhere in the world.

SIMPLE AND FAIR

Online auctions provide buyers with a convenient, fair, transparent system to research and buy real estate.

PROVEN HISTORY OF SUCCESS

Since its online launch in 2004, FRE has auctioned billions of dollars of real estate throughout the United States and the world.

ONE PLATFORM — TWO SOLUTIONS

Classic Auction

Simple, Fast and Efficient

A traditional auction offers a deadline date for the auction, a minimum bid amount to begin the auction and buyers choose the amount they wish to bid.

Key Features of Classic Auction:

- All Cash 30-day close
- Bidders compete on a level playing field
- Opportunities for all-cash or financed transactions
- Due diligence completed before bid

AUCTION PLUS

For More Complex Transactions

Similar to a classic auction, but prospective buyers and their agents can include contingencies and documentation with their bids.

Buyers may include in their bid:

- Bid amount
- Financing contingencies
- Due diligence contingencies
- Special terms

HOW TO BID ON OUR AUCTIONS:

1. SET UP A FREE USER ACCOUNT

Free registration with no obligation. Your account provides you access to key auction information and auction update emails.

2. CHOOSE YOUR PROPERTY

FRE.com features properties from across Canada. Properties may be searched by type and location.

3. PERFORM YOUR DUE DILIGENCE

Access property information to make better-informed decisions. Ask property representatives and event managers. Involve your advisors as necessary.

4. SUBMIT DEPOSIT

All bids are accompanied by a bid deposit, providing all bidders the assurance that they are bidding against sincere bidders.

5. PLACE ONLINE BID

Place your bid prior to the deadline.

6. WINNER IS DECLARED

Buyer deposits purchase funds, purchase agreements are signed and closing coordinator assists Buyer and Seller with final paperwork.

Start now by viewing our current auctions.

REAL-TIME ANALYTICS

Valuable metrics to ensure success

Available to agents and sellers from their customized dashboard.

Each advertisement has a tracking code sending targeted prospects to your property’s auction webpage.
Detailed metrics on the reach and success of advertisements including, but not limited to, prospect location, page views, and repeat visits.
We review these metrics to make adjustments in the advertising strategy of each individual property.

We understand each property is unique, which is why we use various marketing tools to ensure your campaign is tailored to meet the needs of your property.

AUCTION TIMELINE

Start to finish in less than 90 days

PRE-AUCTION

Detailed property analysis
Establish pricing
Build property webpage
Complete photography, videography and drone footage
Google Earth Tour
Advertising production and scheduling

MARKETING

Email campaigns
Multiple listing sites
Press release
Internet display advertising
Social media advertising
Google Ads and PPC ads
Flyers & OM’s
Property signage
YouTube advertising
Online & print trade publications

AUCTION MANAGEMENT

Dedicated event manager
Daily bidder engagement
Multi-channel outreach to targeted buyers
Marketing team optimizes advertising based on metrics
Property tours
Weekly seller updates

BIDDING

Bids are securely placed online by prospective buyers
Auction Plus permits buyers to include contingencies with bids
Last Call and Best & Final bid extensions maximize revenue

CLOSING & SETTLEMENT

Seller determines the price & terms they will accept for the property
Purchase and Sale Agreement executed, with purchase deposit submitted within 2 business days
Classic auction closes in 30 days with all-cash payment

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